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CROSS CULTURAL MANAGEMENT

Cross-cultural studies

Cross-cultural studies, sometimes called Holocultural Studies, is a specialization in anthropology and sister sciences (sociology, psychology, economics, political science) that uses field data from many societies to examine the scope of human behavior and test hypotheses about human behavior and culture. Cross-cultural studies is the third[why?] form of cross-cultural comparisons. The first is comparison of case studies, the second is controlled comparison among variants of a common derivation, and the third is comparison within a sample of cases. Unlike comparative studies, which examines similar characteristics of a few societies, cross-cultural studies uses a sufficiently large sample so that statistical analysis can be made to show relationships or lack or relationships between the traits in question. These studies are surveys of ethnographic data. Cross-cultural studies has been used by social scientists of many disciplines, particularly cultural anthropology and psychology.

History of cross-cultural studies

The first cross-cultural studies were carried out by Abū Rayhān Bīrūnī, who wrote detailed comparative studies on the anthropology of religions, peoples and cultures in the Middle East, Mediterranean and especially the Indian subcontinent. He presented his findings with objectivity and neutrality using cross-cultural comparisons.
Extensive cross-cultural studies were later carried out by 19th century anthroplogists such as Tylor and Morgan. One of Tylor's first studies gave rise to the central statistical issue of cross-cultural studies: Galton's problem.

Modern era of cross-cultural studies

The modern era of cross-cultural studies began with George Murdock (1949). Murdock set up a number of foundational data sets, including the Human Relations Area Files, and the Ethnographic Atlas. Together with Douglas R. White, he developed the widely used Standard Cross-Cultural Sample, currently maintained by the open access electronic journal World Cultures.

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